To transform new acquired knowledge about “Danish Design” into a model, an object or other ideas, combined with personal experiences during the stay abroad in Denmark.

The word “hyggelig” | in English: “cosy”
“hyggelig” is a Danish term that is hard to translate into other languages.
It describes a perfect situation or a perfect moment. “Det er meget hyggelig.”

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The design of the chops has typical Danish qualities.
The square chop is meant for serial production and good stackability.
The round one evolves out of a nature archetype, an oceanic snail shell, reduced to an object out of circles.

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…

The branded pictures show situations that aren’t exactly “hyggelig”, but the stamped text stimulates to create a cosy association on the picture.
How branding manipulates…